“Help Them” was one of many posters issued by the United States government during World War I to encourage people to buy War Savings Stamps (W.S.S.). W.S.S. could be purchased for 25 cents and, when enough were accumulated, they could be traded in for war bonds. This poster was created by American artist Casper Emerson in 1917. The imagery of this poster shows a soldier aiming a gun with a line of W.S.S. forming the cartridge. Emerson did this to emphasize the direct impact a W.S.S. could have on the warfront. This poster was created and reproduced as a lithographic print at the time of its distribution.
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