Let Your Customers Do the Talking: 301 + Word-Of-Mouth Marketing Tactics Guaranteed to Boost Profits
Entrepreneurs will find specific, practical direction to identify, encourage and reward customers, clients and others who can build the business' reputation, repair the damage of negative word-of-mouth, build customer networks within the community, segment the market to target the most profitable group of customers, and cost-effectively build referral business.
Cafferky, M. E. (1995). Let Your Customers Do the Talking: 301 + Word-Of-Mouth Marketing Tactics Guaranteed to Boost Profits. Upstart Publishing Co. 228 pages. ISBN 0936894954