Journal of Interdisciplinary Undergraduate Research


The current study explored the effects of media exposure on men and women's body satisfaction, self-esteem, level of internalization of sociocultural ideals, and level of social comparison. Male and female undergraduates (N = 32) were exposed to television advertisements either with muscular men and thin women (sociocultural ideal group) or without those types of men and women (neutral advertisement group). Men were more satisfied with their bodies than women, and they internalized ideals less. Self-esteem and social comparison levels were similar for both men and women. In addition, exposure to physical-ideal advertisements did not appear to effect body satisfaction, self-esteem, or internalization. Also, the level of internalization increased as the level of social comparison increased.