Natalia Lopez-Thismon

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This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey, this research seeks to identify the most-used social media platforms and most appealing formats of content so that Seventh-day Adventist churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth, defined as 15 to 24 years of age.


This study was conducted in fulfillment of the Southern Adventist University Scholars honors program which requires students to research a topic within their field of study while also considering an interdisciplinary angle. This paper analyzes the topic of social media within the field of mass communication while considering the interdisciplinary angle of religion and evangelism.