“100% Red Cross” was one of many posters issued during World War I to encourage support of the war. The American Red Cross Service Flag was given out to different communities that supported the Red Cross organization. This flag represented membership of the Red Cross and was displayed as an indication of support of the Red Cross. If all the members of a household were members of the Red Cross, the household was given this 100% poster to display. The artist and publication date are unknown; however, these posters were most likely distributed in 1917-1918. Before the war, the Red Cross was a small and insignificant organization based in the U.S. During the war, they saved money and provided help to the warring nations in Europe. Once the U.S. entered the war, the Red Cross exploded with volunteers and funding from the government. WWI made the Red Cross into a global organization that was capable of helping people around the world.
WWI, poster, American Red Cross, Service Flag