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“My Daddy Bought Me a Government Bond of the Third Liberty Loan Did Yours?” was one of many posters issued by the U.S. government during World War I to encourage support of the war. This poster was created by the United States Department of Treasury's Publicity Bureau to urge the American public to buy war bonds. War bonds were debt securities issued by various governments to finance their military operations and other expenses during the First and Second World Wars. Images of children, women, and of the enemy were commonly employed in these propaganda posters as strong emotional imagery in order to persuade citizens to ration their money and spend it on the war. Liberty Loans were bonds that the Government sold so they could keep up with the expenses of war. These were sold back to the Government after the war. This poster features a smiling little girl with a red ribbon in her hair, lovingly clutching a war bond to her chest. The caption states: “My Daddy bought me a Government Bond of the Third Liberty Loan, Did Yours?” This poster was a part of a collection of First World War posters sent to New Zealand as examples of British and American wartime propaganda (“Poster, ‘My daddy bought me a Government Bond, 2019). While the specific artist and publisher are unknown, it is known that the poster was circulated in 1917. The poster was most likely created and reproduced as a lithograph at the time of it’s distribution.


WWI, poster, U.S. Department of Treasury, Liberty Loans, war bonds