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“This Baby has had a mother's care--Millions of Babies in Europe have not--’The Greatest Mother’ wants to help those other Babies” was one of many posters issued during World War I to encourage support of the war. This poster was commissioned by the Red Cross from Anna Milo Upjohn in 1918. Upjohn was an American artist that was hired as a staff artist by the Red Cross organization. Before the war the Red Cross was a small and insignificant organization based in the U.S.. During the war, they saved money and provided help to the warring nations in Europe. Once the U.S. entered the war, the Red Cross exploded with volunteers and funding from the government. WWI made the Red Cross into a global organization that was capable of helping people around the world. This poster was created to encourage support to help European mothers take care of their children after the war. Th image of a toddler in a poster made viewers feel sympathy for the babies and mothers in Europe. This supported the Red Cross receiving donations and getting volunteers. The poster was created and reproduced as a lithographic print at the time of it’s distribution.


WWI, poster, American Red Cross, lithographic print, propaganda