Managing Word Of Mouth For Leadership Success: Connecting Healthcare Strategy And Reputation
This book will guide readers to developing a connection between the macro level and micro level in leadership. Includes practical strategies for building and spreading positive word of mouth, and approaches for managing the negative influence of gossip and rumor.
Cafferky, M. E. (2004). Managing Word of Mouth for Leadership Success: Connecting Healthcare Strategy & Reputation. [American College of Healthcare Executives Management Series Book]. Chicago, IL: Health Administration Press. ISBN 1567932290