Document Type

Publication - Article

The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma

Authors

Luceta McRoy, Southern Adventist UniversityFollow
R Weech-Maldonado, Southern Adventist UniversityFollow
W. David BradfordFollow
Nir MenachemiFollow
Michael MorriseyFollow
Meredith KilgoreFollow

Department

Business

Date of Activity

6-20-2016

Recommended Citation

McRoy L, Weech-Maldonado R, Bradford WD, Menachemi N, Morrisey M, Kilgore M. The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma. Health Mark Q. 2016 Jul-Sep;33(3):195-205. Epub 2016 Jul 20. PMID:27440407