Document Type
Presentation - Oral - to academic peers, less than or equal to 1 hour
Word-of-mouth Marketing
Department
Business
Date of Activity
2-16-2014
Recommended Citation
Cafferky, M. E. (2014). Word-of-mouth Marketing. Presentation given to Bridges: 2014 Adventist Book Centers Marketing Seminar sponsored by Pacific Press Publishing Association and Review Herald Publishing Association. Chattanooga, TN. February 16-17.
COinS