Title
Let Your Customers Do the Talking: 301 + Word-Of-Mouth Marketing Tactics Guaranteed to Boost Profits
Document Type
Book
Publication Date
10-1995
Abstract
Entrepreneurs will find specific, practical direction to identify, encourage and reward customers, clients and others who can build the business' reputation, repair the damage of negative word-of-mouth, build customer networks within the community, segment the market to target the most profitable group of customers, and cost-effectively build referral business.
Recommended Citation
Cafferky, M. E. (1995). Let Your Customers Do the Talking: 301 + Word-Of-Mouth Marketing Tactics Guaranteed to Boost Profits. Upstart Publishing Co. 228 pages. ISBN 0936894954
COinS
Comments
http://www.amazon.com/Your-Customers-Talking-Word---Mouth/dp/0936894954/ref=sr_1_2?s=books&ie=UTF8&qid=1360948852&sr=1-2&keywords=cafferky