Title

The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma

Authors

Luceta McRoy, Southern Adventist University
Robert Weech-Maldonado
W. David Bradford
Nir Menachemi
Michael Morrisey
Meredith Kilgore

Document Type

Article

Publication Date

7-2016

Recommended Citation

McRoy, L., Weech-Maldonado, R., Bradford, W. D., Menachemi, N., Morrisey, M., & Kilgore, M. (2016). The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma. Health marketing quarterly, 33(3), 195-205.