Event Title

Social Media Beyond the Stacks: How Librarians Can Use Social Media to Increase Library Awareness and Engagement

Streaming Media

Speaker Biography

Jessica Spears is the research services librarian at Southern Adventist University’s McKee Library. In addition to serving as an embedded librarian and developing digital information literacy tools, Jessica manages the library’s website, social media, marketing, and publications.

Start Date

29-6-2021 12:00 PM

End Date

29-6-2021 5:00 PM

Description

McKee Library is active across a variety of social media platforms, including Facebook, Twitter, Pinterest, Instagram, and most recently, TikTok. This presentation will discuss why you should be on social media. We will look at the creation of social media content to engage students and faculty using online tools and resources. We will explore what has worked for each platform, and what ideas failed to connect with our audience. Additionally, we will explore the importance of planning content and using a social media organizer to provide a consistent online presence.

Social Media Beyond the Stacks_ How Librarians Can Use Social Med.pdf (2111 kB)
PowerPoint Slides

Jessica Spears.docx (23 kB)
Traducción en Español

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Jun 29th, 12:00 PM Jun 29th, 5:00 PM

Social Media Beyond the Stacks: How Librarians Can Use Social Media to Increase Library Awareness and Engagement

McKee Library is active across a variety of social media platforms, including Facebook, Twitter, Pinterest, Instagram, and most recently, TikTok. This presentation will discuss why you should be on social media. We will look at the creation of social media content to engage students and faculty using online tools and resources. We will explore what has worked for each platform, and what ideas failed to connect with our audience. Additionally, we will explore the importance of planning content and using a social media organizer to provide a consistent online presence.