Presenter Information

Christina CostonFollow

Presentation Type

Oral Presentation

Mentor/Supervising Professor

Williams-Smith, Rachel

Location

https://southern.zoom.us/j/95169425858

Description

Despite Generation Z accounting for most college students today, there is a lack of information about Generation Zs and their college experience. This study aims to determine how a college’s name impacts college attending Generation Zs. Specifically, it investigates the impact of the inclusion of a religious denomination in the name of the college. To answer the research questions presented in this study, focus groups and surveys will be conducted. The presentation will focus on the results of the research which is currently being conducted.

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Apr 15th, 8:00 AM Apr 15th, 9:15 AM

“What’s Your College?” How a University’s Name Impacts Students’ Communication

https://southern.zoom.us/j/95169425858

Despite Generation Z accounting for most college students today, there is a lack of information about Generation Zs and their college experience. This study aims to determine how a college’s name impacts college attending Generation Zs. Specifically, it investigates the impact of the inclusion of a religious denomination in the name of the college. To answer the research questions presented in this study, focus groups and surveys will be conducted. The presentation will focus on the results of the research which is currently being conducted.