Presentation Type
Oral Presentation
Mentor/Supervising Professor Name
Williams-Smith, Rachel
Description
Despite Generation Z accounting for most college students today, there is a lack of information about Generation Zs and their college experience. This study aims to determine how a college’s name impacts college attending Generation Zs. Specifically, it investigates the impact of the inclusion of a religious denomination in the name of the college. To answer the research questions presented in this study, focus groups and surveys will be conducted. The presentation will focus on the results of the research which is currently being conducted.
“What’s Your College?” How a University’s Name Impacts Students’ Communication
Despite Generation Z accounting for most college students today, there is a lack of information about Generation Zs and their college experience. This study aims to determine how a college’s name impacts college attending Generation Zs. Specifically, it investigates the impact of the inclusion of a religious denomination in the name of the college. To answer the research questions presented in this study, focus groups and surveys will be conducted. The presentation will focus on the results of the research which is currently being conducted.