*The Effect of Non-Profit Advertising Styles on Social Media Users

Presenter Information

Matthew GortonFollow

Presentation Type

Poster Presentation

Mentor/Supervising Professor Name

Wilder, Tron

Description

This presentation looks at the effects of non-profit advertising styles on social media users. Do advertisements that show the solution do better then those that show the problem? Are there other design elements that may have an effect? In addition, does gender, educational achievement, and socioeconomic standing, change social media users opinions of non-profit advertising styles.

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Apr 20th, 2:00 PM Apr 20th, 3:15 PM

*The Effect of Non-Profit Advertising Styles on Social Media Users

On Campus

This presentation looks at the effects of non-profit advertising styles on social media users. Do advertisements that show the solution do better then those that show the problem? Are there other design elements that may have an effect? In addition, does gender, educational achievement, and socioeconomic standing, change social media users opinions of non-profit advertising styles.